Social Media & Digital Marketing
Part two of a four-part series
Co-sponsored by Institute for Human Services, Inc.
Business in today’s day and age is dominated by customers and their demands. People prefer to see referrals, reviews over Google search results, or a website before purchasing a product. To stand by the flow, we need to learn what people say about us. Marketing, especially through digital platforms, has evolved into creating an experience that drives your customers towards interaction and engagement. Social media marketing is a must to target a wider customer base and expand your business.
Part two of the series will build upon the knowledge from session one. In the first session, we discussed goal setting and audience personas. In session two we will use the marketing goals and target audience profiles to develop a story that helps define your brand to customers. Creating an experience that highlights the story of your organization is essential to successful content marketing.
Session two will also highlight how to set up content on individual platforms to save your organization time and money. From content creation to evaluation and control, you will have an opportunity to walk out of the session with resources and knowledge that can be implemented right away.