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DTSTART:20180125T133000Z
DTEND:20180125T150000Z
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SUMMARY:Social Media & Digital Marketing - Part 2
DESCRIPTION:Social Media & Digital Marketing\n\nPart two of a four-part series\n\n\n\nCo-sponsored by Institute for Human Services\, Inc.\n\n\n\nBusiness in today's day and age is dominated by customers and their demands. People prefer to see referrals\, reviews over Google search results\, or a website before purchasing a product. To stand by the flow\, we need to learn what people say about us. Marketing\, especially through digital platforms\, has evolved into creating an experience that drives your customers towards interaction and engagement. Social media marketing is a must to target a wider customer base and expand your business.\n\n\n\nPart two of the series will build upon the knowledge from session one. In the first session\, we discussed goal setting and audience personas. In session two we will use the marketing goals and target audience profiles to develop a story that helps define your brand to customers. Creating an experience that highlights the story of your organization is essential to successful content marketing. \n\n \n\nSession two will also highlight how to set up content on individual platforms to save your organization time and money. From content creation to evaluation and control\, you will have an opportunity to walk out of the session with resources and knowledge that can be implemented right away.
X-ALT-DESC;FMTTYPE=text/html:<br />\n<strong><span style="font-size:14.0pt\;">Social Media &amp\; Digital Marketing</span></strong><br />\n<span style="font-size:12.0pt\;">Part two of a four-part series<br />\n<br />\nCo-sponsored by Institute for Human Services\, Inc.</span><br />\n<br />\n<span style="font-size:12pt\;">Business in today&rsquo\;s day and age is dominated by customers and their demands. People prefer to see referrals\, reviews over Google search results\, or a website before purchasing a product. To stand by the flow\, we need to learn what people say about us. Marketing\, especially through digital platforms\, has evolved into creating an experience that drives your customers towards interaction and engagement. Social media marketing is a must to target a wider customer base and expand your business.</span><br />\n<br />\n<span style="font-size:12pt\;">Part two of the series will build upon the knowledge from session one. In the first session\, we discussed goal setting and audience personas. In session two we will use the marketing goals and target audience profiles to develop a story that helps define your brand to customers. Creating an experience that highlights the story of your organization is essential to successful content marketing. </span><br />\n&nbsp\;<br />\n<span style="font-size:12pt\;">Session two will also highlight how to set up content on individual platforms to save your organization time and money. From content creation to evaluation and control\, you will have an opportunity to walk out of the session with resources and knowledge that can be implemented right away.&nbsp\;</span><br />\n&nbsp\;
LOCATION:Gaffer District Conference Room 114 Pine Street\, 2nd floor
UID:e.869.4553
SEQUENCE:3
DTSTAMP:20260519T235537Z
URL:https://www.corningny.com/events/details/social-media-digital-marketing-part-2-4553
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