Business of Art: Foundations in Marketing Strategies for Artists
Presented by Becky Sciullo Three Sessions: April 26, May 24, June 21, 6 - 8PM
Becky Sciullo will be presenting a 3-part virtual workshop series on the Foundations in Marketing Strategies for Artists. Join us for all three sessions or just one or two.
For today's visual artists, the good news is that many resources and platforms exist to market and sell art both in-person and online. Most of the artists Becky works with are trying out some of these tools and having some selling success. The challenge comes in putting together a marketing system that effectively makes the most of time and money spent in the business.
This program guides artists through setting up a manageable system that becomes a focused hub for a thriving art business. While the system is web-based, it supports all artist marketing activities including in-person events such as exhibits, studio tours, and festivals.
Session 1: build a dynamic web presence, overcome challenges, and build a management system that works Session 2: identifying, reaching, and nurturing your audience Session 3: managing your art marketing channels