Develop Your Elevator Pitch

The next time you're in an elevator, instead of looking at the floors - pitch!

An elevator pitch is a brief, persuasive speech that you use to spark interest in what your organization does. You can also use them to create interest in a project, idea, or product – or in yourself. A good elevator pitch should last no longer than a short elevator ride of 20 to 30 seconds, hence the name.

Keep in mind that your pitch should excite you first; after all, if you don't get excited about what you're saying, neither will your audience. Your pitch should bring a smile to your face and quicken your heartbeat. People may not remember everything that you say, but they will likely remember your enthusiasm.

At its core, an elevator pitch (aka elevator speech, elevator presentation, or elevator story) is several things. Of course, an elevator pitch is a communication tool; it will help you articulate your message. An elevator pitch is also a sales tool; it will help you raise the money, and close the deals you need to be successful.


Facilitator: Charlette Smith
Charlette is a personable and self-motivated leader and organizer with experience in both not-for-profit and for-profit industries. Her diverse background includes advanced skills in project management, market research, branding, multi-media development, social media management, major gifts solicitation, grants research, writing, and reviewing, volunteer management, sales and business partnerships and development within not-for-profit agencies and corporate environments.
Specialties: Marketing/Public Relations Campaign Management • Graphic Design • Project Management • Strategic Planning • Fund Development and Grant Management • Social Media.


A cash bar will be available.