Educational Program: Event Marketing

Event marketing can be a powerful way to generate exposure for your business or organization and foster meaningful face-to-face interactions that drive new opportunities for building sales or growth. Whether you are a business owner, a non-profit, an entrepreneur, an online marketer, or simply an individual – this presentation will help you to grasp the Best Practices needed to utilize and maximize attendance at your event using the growing trend of Online Event Marketing.

Get an insider’s look at a comprehensive new way to manage and promote events big and small. At the heart of small business marketing are the campaigns that drive action – collections of marketing activities that help a small business or organization to achieve its goals and objectives. One important campaign type that many nonprofits and small businesses have used, but would like to learn more about, revolves around Events. When you run an event you want to make sure that you leave ample time for the promotional activities that will drive your registrations, and you want to create and provide an optimal online registration experience. If you have run events or are considering running events, and you’d like to build on your knowledge of these two important elements of running a successful event, this session is for you.

This workshop is part of the Educational Program Series, sponsored by Chemung Canal Trust Company.