Media Relations 101 with Denis Sweeney

Program Description

Preparing for a phone call or e-mail from the media is a must for any organization executive, manager or public relations employee looking to elevate their company’s profile, especially during a crisis situation. When “No Comment” is the Wrong Comment—Media Relations 101 focuses on practical techniques with seminar attendees participating in an on-camera videotaped mock interview on how to:

 

• Avoid communication blunders

• Learn what to say before saying it to the media

• Prepare key specific talking points for the media and the community.

 

About Denis Sweeney

Denis Sweeney is an Elmira native and a graduate of Notre Dame High School. He received his Associates Degree from Corning Community College and went on to receive his Bachelor’s Degree in Broadcast Journalism from Syracuse University. His career includes positions such as News Director, Talk Show Host, and Play-by-Play Sports Announcer. Denis currently operates his own marketing consulting business, Sweeney Enterprises and is a certified adjunct instructor at Corning Community College, Alfred State College and Keuka College’s ASAP Program. He has taught marketing & business courses along with several non-credit business workshop seminars.